The Art of Selling Art

Selling art takes a village. It is not a solo act. Our platform offers many opportunities for artists to be involved in publications and exhibitions. The collectors following the artists we publish and show are not buying to invest. They buy art which speaks to them and they love living with the art. The art speaks to them. See this clip of Robert Shiell and catch the glint of sheer happiness he expresses about the garage he converted to house some of his art work. 

In today's market with everything happening as Andy Warhol predicted in 15 minutes, it is important to be part of a bigger picture. Many of the artists we publish end up being contacted by galleries who would like to represent them or have work acquired by collectors right from the pages of PoetsArtists. Entering other calls such as the Art Renewal Center's Salon may get your work entered into museums such as the MEAM. Read up on how the entry process work from one of our members.

In our platform being published comes first. It is your first step into a world awaiting of possibilities. Many of the artists after being published have had works acquired by the Tullman Collection in Chicago. Here is an interview with Howard Tullman which Walt Morton conducted recently when Walt curated THE NEW NUDE.

PoetsArtists extends their publication to exhibitions. We have had two shows at Sirona Fine Art in South Florida. Tim and Suzanne Smith found homes for several of the works shown including Yunior Hurtado Torres, Victoria Selbach, Irvin Rodriguez, Alyssa Monks, Jules Arthur, Erica Elan Ciganek, Omalix, and many others.

Many of our publication's shows are covered by other presses such as the Huffington Post, American Art Collector, and Fine Art Connoisseur. Recently one of the paintings from our exhibition at the Zhou B Art Center made the cover of Fine Art Connoisseur

Sometimes exhibitions take place very quickly such as the one we had earlier this year at Frank Bernarducci's gallery FORMATION which only featured females. Here is a word or warning. Artists from our platform should be prepared. I found myself looking for works to show Mr. Bernarducci online and emailing and reaching out to women for this show who either did not respond in time and missed out (because they don't know me from Adam) or did not have their web sites or social media sites up to date with their art. I had to be scrolling through posts which were not art related to show one of New York's highest esteemed art dealers. Can you imagine? Sometimes all I could find were posts about their pets.

All in all, the exhibition happened and it was a magical night with a full house of attendees. 

The largest exhibition we have had to date is Sight Unseen which was curated by one of the Women Painting Women's founders Alia El-Bermani. The exhibition happened at Abend Gallery in Colorado. Several of the works sold. Check out Abend Gallery's Artsy page

Almost all of the galleries PoetsArtists has shown in have Artsy pages. Artsy is a paid site which hosts galleries exhibitions and information about shows. They also have articles and have auctions. Many collectors visit Artsy to attain further information about an artist. The Zhou B Art Center has been hosting our VIP interviews on their page. Check it out here.

Ultimately what is important here is to belong to a community which usually begins from joining a social media and submitting to publications and shows. Once you are part of something the information highway is accessible. For example recently I was reminded online of the juried exhibition at the Wausau Museum of Contemporary Art. The deadline was three days away when it caught my eye on Facebook after Sergio Gomez had reminded his community ArtNxtLevel about it. I then shared the call to our Facebook group, posted it on our platform, and texted several artists. As a result many of them were accepted into the exhibition which was juried by Alyssa Monks.

There are two factors involved here. First, these artists were prepared and were able to send off their work promptly. Mostly because they have been published previously and have entered similar submission before. They were also on the alert for any last minute news I send. How many other publishers are texting you with submission calls which aren't even theirs?

As a result of texting out the call to submit to the museum, I was inspired to reach out to the director David Hummer and sent him our latest publication at the time Woman as Warrior and expressed interest in showing at the museum. I was surprised when he emailed me back within a few minutes and before you knew it we were having an exhibition there next year.

Most times sales take place behind the scene. Other times, artists are introduced to collectors right from Facebook's messenger. Sometimes a new artist catches my eye and I send off the article to a collector and the work ends up being acquired.

To most artists, where the sale comes from is invisible. It is as if it is a heavenly act which fell from the sky. At least that is how most galleries make it seem like because they are very secretive.

Some galleries have a tendency to keep their art collectors private for fear that the artist will go to the collector directly in all future sales so the artist never really finds out that they are in the Tullman Collection for example until they visit the collection and behold there is the piece which sold years ago.

The following works from the members of our platform sold recently. These are not works which sell at auction houses. They are sold through galleries, art dealers, and sometimes through a publisher.

Sold!#thehague #pulchri #refigure #realism #contemporary #collector #art #artoftheday #family #love #fathers

A post shared by Francien Krieg (@francienkrieg) on

Hope Against Hope #heydidithissold #americanpainter #judithpeck #artwork #artistsoninstagram

A post shared by Judith Peck (@judithpeck) on

Find out more about all our upcoming exhibitions here or join our new platform and see for yourself how publishing and selling art is an art form.