How many licks does it take to get to a Facebook like?
I boosted the post below on Facebook for $5 and by doing so the ad also showed up on Instagram because I have the accounts linked to my PA page. The post linked to the Art Palm Springs post John Seed wrote over the weekend. This is the one way to have an active link go through on IG without having to direct folks to your profile page or have them copy and paste while they are using the app. I did not use hashtags on this post. Instead I set a target group of whom I wanted to have see the post on my Facebook Page instead of my followers and their friends. I did this to try to reach out to new readers and followers.
The results are in. I received 206 likes on the post in IG. I reached 1782 on Facebook with only 15 likes. I only gained a handful of new followers on IG and no new followers on Facebook. Very few of the folks who hit the love button on IG clicked on the link which read "learn more".
What does any of this mean?
For one it tells us that social media followers are quick to hit the "thumbs up" and "love" button without really realizing what they are liking. No new traffic to make any significance rise came through to the web site.
If I had used hashtags I may have increased the likes on the post but then isn't that why we would want to pay for a boost in the first place so that Facebook does the work for us reaching to the select group we meticulously placed on the page for them to target?
Our top post on the PA web site recently which brought in a ton of new readers was THE TOP 100 PAINTERS WORKING RIGHT NOW by Walt Morton. This post is about as "old school" as it gets. Number 1, it was controversial. Number 2, it has a ton of artists names. Mix that up with google searches, you end up with a winner. No crazy use of hashtags were used.
In the long run, if your content is fresh and interesting you should do well without having to pay for boosts. Do keep linking on Facebook though. It seems to bring in the most traffic.
What successes have you had with social media and your content?
Image: Jen Mann, Lolita, 2014, Oil on canvas, 60 x 80 inches